You cannot put the same shoe on every foot
While there may certainly be similarities, no brand is exactly the same as another. Each brand has its own background story and, therefore, every business, whether small, medium or large; start-up or well-established; B2B or B2C has a unique Brand DNA.
So how to identify your brand’s DNA? A few places to start is researching your background history, your price point, your community involvement, your target market and the quality. Without a clear articulation of a company’s internal genetic code (DNA), there is only product. Have you defined yours?
Now is the time—more than ever, to make sure you and your employees are crystal clear on who you are as a brand, what you stand for, and what you promise to deliver to your customers.
At LOVA we define, build and evolve your brand from the inside out by aligning your leadership, culture, and processes with your unique Brand DNA to not only survive, but thrive in this and every economy. Think about how they can help you carve out your own special hook and how it can serve to illuminate your path.
It is visually important to us to collect, manage and predict the long- and near-term trends data in the beginning and throughout the design process. We can help and direct the selection and translation of seasonal and consumer trends in line with your company’s commercial objectives.
We build comprehensive background information on direct market competitors, as well as creating unique inspirational imagery that helps to represent the drive and the direction of a product.
Our offer includes market-leading trend forecasting for the fashion industries, design-validation crowd-sourcing and big data retail analytics. LOVA expertise is in the translation of trend concepts into commercially successful products. We’ve got you covered.
Give a girl the right shoes, and she can conquer the world
Design Stage 1: Sketching
The execution of any initial design idea usually begins with a sketch. With this basic format, we brainstorm ideas and experiment with shapes and forms. Sketching can help the client direct the product, before more finalized versions of design are produced.
Design Stage 2: CAD ‘Computer Aided Design
is the next logical step, once the initial sketching phase is complete. The CAD stage allows colours and technical details to be included with relative ease. CAD can also be used to create virtual 3D models, as well as physical maquettes.
We develop the perceived emotional corporate image as a whole as well as the visual aspects that form part of the overall brand. Whether it be a logo or an entire graphic story with an abstract and repeated patterns, we have the skills to produce anything that is required.
Packaging is a very important marketing strategy as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups. It glamorizes your product in order to attract the consumer’s attention and plays an important role in the success or failure of the product sales.
Never underestimate the power of a shoe